Development strategy of research and production enterprises: types and features

Authors

  • Elena Aleksandrovna Pogrebtsova Omsk State Agrarian University named after P. A. Stolypin, Omsk, Russia

DOI:

https://doi.org/10.25206/2542-0488-2022-7-3-148-154

Keywords:

development strategy, market promotion, balanced scorecard, research and production enterprise

Abstract

The problems of forming an enterprise development strategy and its relationship with the factors of the external and internal environment have been studied by many scientists. However, not enough attention has been paid to the essence of strategy formation at scientific enterprises. The article presents an interpretation of the concept of «enterprise strategy» taking into account the features of a scientific enterprise. Special attention is paid to the types of strategies of research and production enterprises. Using the example of an operating enterprise, the stages of forming a strategy based on the use of a system of balanced indicators are shown.

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Author Biography

Elena Aleksandrovna Pogrebtsova, Omsk State Agrarian University named after P. A. Stolypin, Omsk, Russia

Candidate of Agricultural Sciences, Associate Professor of Management and Marketing Department, Omsk State Agrarian University named after P. A. Stolypin, Omsk.

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Abstract views: 13

Published

2022-09-28

How to Cite

Pogrebtsova Е. А. (2022). Development strategy of research and production enterprises: types and features. Omsk Scientific Bulletin. Series Society. History. Modernity, 7(3), 148–154. https://doi.org/10.25206/2542-0488-2022-7-3-148-154

Issue

Section

«Siberian Village: History,Present State and Further Development»

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