Pricing policy in the context of technological interaction: a scenario approach

Abstract

The research is aimed at substantiating the problematic issues that reveal the possibilities of scenario options for the development of pricing policy in the conditions of technological interaction. The considered methodological approaches of applying different variants of pricing policy allowed us to identify the main parameters of the participants of technological interaction: the use of resources, profit and price variability, the ratio of supply and demand in the market of production goods. Based on taking into account the features of the applied methodological approaches, it is possible to obtain the following results: to justify the number of participants of technological interaction; to estimate the degree of their participation at each transition of manufacturing of the final product and its entry into the market; to determine the dependence of the achieved size of sales on the level of validity of decisions made in relation to pricing policy and planned regulation of the pricing process; to provide a reliable assessment of the emerging market demand and supply. These features increase the likelihood of extending the fundamental principles of the theory of neoclassical economics in relation to the little-explored aspects of price policy development in the conditions of technological interaction. In the framework of the process of using methodological approaches, the practical applicability of the scenario approach, focused on the implementation of the goals of technological interaction and manifested in the development of forecast scenarios of pricing policy based on key parameters, the combination of which make it possible to construct potential scenarios.