Regional economy development using event marketing tools and tender procedures

Authors

  • Elena Alekseevna Ivanova Russian University of Transport, Moscow, Russia
  • Valentin Andreevich Shlein Russian University of Transport, Moscow, Russia

DOI:

https://doi.org/10.25206/2542-0488-2021-6-4-163-169

Keywords:

regional economy, territory branding, event marketing, tender procedures

Abstract

The article discusses the territorial marketing role in managing their economic development, examines foreign and Russian experience in the event marketing use in the territory brand formation. The practice of holding gastronomic festivals as event marketing is studied. The authors developed recommendations to improve the procedures for preparing and conducting for territory marketing events including the preparation of technical specifications and a contract budget for participation in tenders for the purchase of holding event services.

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Author Biographies

Elena Alekseevna Ivanova, Russian University of Transport, Moscow, Russia

Candidate of Technical Sciences, Associate Professor of Economics and Transport Management Department.

Valentin Andreevich Shlein, Russian University of Transport, Moscow, Russia

Candidate of Economic Sciences, Associate Professor of Economics and Transport Management Department.

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Abstract views: 6

Published

2021-12-03

How to Cite

Ivanova Е. А., & Shlein В. А. (2021). Regional economy development using event marketing tools and tender procedures. Omsk Scientific Bulletin. Series Society. History. Modernity, 6(4), 163–169. https://doi.org/10.25206/2542-0488-2021-6-4-163-169

Issue

Vol. 6 No. 4 (2021)

Section

Economy

License

Non-exclusive rights to the article are transferred to the journal in full accordance with the Creative Commons License BY-NC-SA 4.0 «Attribution-NonCommercial-ShareAlike 4.0 Worldwide License (CC BY-NC-SA 4.0»)

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